Listen at the moment of experience
Bring the invitation closer to a purchase, service or interaction.
Zencillo EncuestasListen better. Understand more. Improve every experience.
Connect customer feedback with your business. Create surveys, share them through your channels, website, Revolution or a QR code on invoices and receipts, and bring responses together in one place.
With Viviseven, Zencillo’s artificial intelligence, get help designing questions, find the themes behind comments and explore evidence-based findings to inform your decisions.
Connected feedback
WhatsApp · EmailWeb · RevolutionQR · Invoice / receipt
Zencillo EncuestasRelevant questions. Responses with context.
ResultsMetrics + comments
Follow-upEvidence + owners
VivisevenAssistance to design and understandThe experience behind the sale
Survey software connected to your operations
Zencillo Encuestas is the Zencillo ecosystem solution for creating questionnaires, collecting feedback and turning responses into useful business information. It is part of Fidelización and Engage, connecting campaigns, channels, points of sale and metrics.
A sale tells you what your customer bought. Their feedback helps you understand the experience: what they value, where they encounter friction and what changes from one measurement to the next.
Understand what happens at each location
Explore responses, metrics and themes in context.
Follow through on what you learn
Review findings and organize follow-up with your team.
A purposeful journey
From a question to an opportunity to improve
- 01
Design
Define your objective and audience. Prepare questions, logic and a reviewed version.
- 02
Invite
Set the campaign, locations, channels and frequency. People access the survey and respond.
- 03
Understand
Calculate results, explore responses and share reports with context.
- 04
Follow up
Review findings and define authorized actions with owners.
Illustrative example
Purchase → receipt with QR code → digital form → rating and comment → review by location. Linking the response to a specific sale requires a transaction-linked invitation; a general QR code only provides location context.
Multiple entry points, one listening experience
Your survey, where relationships already happen
Share the same survey through different touchpoints and collect responses in their campaign context.
Digital communication
WhatsApp, Facebook, Instagram, email and enabled social entry points. An invitation can open the form through a link; answering inside a chat depends on the integrated mode.
Your digital presence
A form or widget on your corporate website, a standalone page and the enabled Revolution app or web experience.
Purchase or service
POS Mobile invoice, Gas Commander fuel-island receipt, counter, table or poster: paper provides access and the response is digital.
Your invoice can also invite feedback
Customers scan and respond on their phones. With integrated printing, the end of a purchase can also begin a conversation about their experience.
INVOICE / RECEIPTHow was your experience?
QR / link Digital survey
Conceptual diagram · not an active QR codeI03
Screenshot pendingMobile response experience
Real form with rating, comment and completion.
Design and experience
Questions tailored to what you need to know
Combine choices, scales, stars and comments. Organize sections, preview the journey and use conditional questions to explore further only when relevant.
- Show, hide or skip questions and test the logic before publishing.
- Define required fields, validation, instructions and basic branding.
- Support mobile participation, progress and resuming partial responses according to your policy.
Explore question types
Single or multiple choice with exclusive options; yes/no; numeric or Likert scales; NPS from 0 to 10; stars; short or long text; numbers; email and phone where the purpose allows; dates; information sections and page breaks. Hidden fields retain authorized location, sale or campaign context without asking again.
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Screenshot pendingBuilder and preview
Questions, sections, help and the response journey.
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Screenshot pendingCampaign configuration
Version, audience, location, channels and frequency rules.
Campaigns in context
Ask at the right moment
Reuse a questionnaire version across campaigns. Define audiences, locations and periods, and connect invitations to events such as purchases or reward redemptions when integration is enabled.
- Published versions that preserve history; drafts, review, scheduling, pause, close and archive.
- Loyalty members, non-members, both or other audiences such as employees and suppliers.
- Rules by event or interval, one-time invitations or no repeat after a response.
Distinguish invitation, start, partial and completed response. Delivery and opening are shown only when the channel reports those states.
Measure with a purpose
Not every question needs the same kind of result
Collect feedback without an overall score or configure one or several metrics. Measure recommendation, satisfaction and effort, and explore the detail behind each result.
Willingness to recommend
Satisfaction with the experience
Ease or effort
Recommending the organization as a workplace
Calculations with clear rules
Sum, average, weighting, percentage of maximum, normalization and favorable percentage. Configure scales, weights, bands and missing-value handling. A not-applicable response is not zero. Retain method, sample, denominator and version; compare only compatible scales and populations.
Understand every area, not just the average
Dimensions
Group questions by topic and get results for service, speed or communication. Normalize when groups contain different numbers of questions.
Poles and preferences
Compare opposing ends by axis, with rules for contributions, neutrality and ties. Explore preferences without automatically turning them into a diagnosis.
Assessments
Define positive, negative or partial scores, percentages and pass criteria. This is not a learning or certification platform.
The instrument owner is responsible for validity, licensing and professional interpretation. A software score is not, by itself, a diagnosis.
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Screenshot pendingDimensions and preferences
Demo instrument with areas and results by axis.
From summary to detail
The information every team needs
Observe trends, review participation and explore questions, comments and segments. Move from a metric to its supporting authorized detail.
Management
Metrics, trends, locations and priorities for an executive view.
Explore this view
Voice of the customer, campaign closing, targets and comparisons with sample size.
Operations
Campaigns, invitations, participation and responses that need follow-up.
Explore this view
Funnel, channels, failures, drop-off, incentives and owners of critical issues.
Analysis
Questions, scales, comments, dimensions and authorized groups.
Explore this view
Metrics, poles, individual detail, versions, calculations and AI classification quality.
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Screenshot pendingResults dashboard
Period, campaign, location, sample and drill-down.
Share results, not numbers without context
Customize and save views, select columns and generate Excel or PDF. Share reports with authorized recipients or schedule email or WhatsApp distribution daily, weekly, monthly or at campaign closing.
Retain period, filters, sample, version, date and time zone. Dashboard, Excel and PDF use the same calculation context. Do not mistake a small sample for a representative result.
More reporting options
Management reports; metrics, questions, dimensions and poles; funnel, channels and critical issues; individual records, invitations and points; calculation, privacy and AI audits. AI reports require that capability to be enabled.
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Screenshot pendingReport with context
Filters, period, sample, version and report date.
Viviseven · survey intelligence
Artificial intelligence to design better and understand more
With Viviseven, Zencillo’s AI, turn an objective into a questionnaire proposal, review questions and explore themes and signals in comments. Query results in natural language and prepare evidence-based summaries.
Before asking
Drafts, wording, choices, logic, translation and review of ambiguity or bias.
When interpreting
Themes, sentiment, attention signals and findings with filters, sample and evidence.
When sharing
Editable narratives and recommendations your team can validate, correct or reject.
Responses
Official calculation
Rules + method + version
Viviseven
Interpretation + evidence + review
The data remains the data
Metrics follow their calculation rules. AI provides interpretations and proposals for review; it does not replace responses, publish or change calculations on its own. An association does not prove a cause.
Response capture and calculation continue when AI is unavailable. Proposals and sensitive actions retain human review and permissions.
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Screenshot pendingAnalysis with Viviseven
Query, findings, evidence and team review.
Participation and relationships
Listen within your customer relationships
Connect participation to your loyalty program and reward respondents with configurable points. Rewards require a valid identity and clear terms; they do not depend on giving positive feedback about your company.
Participation points ≠ response scores. Registration is voluntary; an anonymous response is not silently linked to a personal balance.
Follow up on what needs attention
Review critical responses and recurring themes, assign owners and guide tasks, cases or communications through integrated, authorized journeys, PQRS or CRM processes.
Not every low rating automatically opens a case. Encuestas provides results; business interpretation, actions and follow-up belong to defined components and owners.
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Screenshot pendingFollowing up on a finding
Authorized action, owner, status and outcome.
Connected listening
Surveys connected to the Zencillo ecosystem
Integrate Zencillo Encuestas with Fidelización, PQRS, Viviseven Agente Vendedor, Revolution and POS Mobile. Connect participation and service with your business touchpoints, keeping a clear role for each solution.
Zencillo EncuestasFeedback at the center
Zencillo Fidelización
Connect surveys with your program and reward participation through configurable points.
Explore the solution →
Zencillo PQRS
Follow up on findings and critical responses through integrated service processes.
Explore the solution →Viviseven Agente Vendedor
Connect Zencillo Encuestas with your sales agent.
Explore the solution →
Zencillo Revolution
Bring surveys to your customers through your company’s app or web experience.
Explore the solution →
Zencillo POS Mobile
Invite feedback from your invoice with a QR code or link in integrated printing.
Explore the solution →These relationships do not require purchasing every module together. Gas Commander also provides access through a fuel-island receipt. The sales-agent connection is separate from AI assistance for survey design and analysis.
Application examples
One way to listen, different business objectives
Illustrative scenarios, not customer success stories or results.
Retail and hardware stores
Purchase experience, advice, availability and waiting times by point of sale.
Fuel stations
Speed, service and refueling experience through the fuel-island receipt.
Service businesses
Satisfaction and effort to book, receive service or resolve a request.
Loyalty programs
Feedback on benefits, rewards, redemption and ease of participation.
Internal teams
Workplace climate and eNPS by team with confidentiality and protection for small groups.
Training and wellbeing
Owner-approved instruments with dimensions, preferences or assessment.
Responsible access
Feedback with context and control
Configure identified, pseudonymous or anonymous modes, permissions and history. Distinguish who may create, publish, view, export identified information or distribute reports.
Official privacy policy ↗- Purpose, consent where required and policy-based retention.
- Role-based access and protection of sensitive columns and small groups.
- History of versions, responses, calculations and interpretations; AI review does not overwrite responses.
Frequently asked questions
Get answers before your next measurement
We work with you to define the scope that fits your objective and operations.
Is it only for loyalty-program customers?
No. It can serve non-members, employees and other defined audiences. Points do require a valid identity in the loyalty program.
Can it open from an invoice or receipt?
Yes, through a QR code or link in the integrated print format. People respond digitally; associating a response with a specific invoice requires transaction-linked access.
Is the survey answered inside WhatsApp?
An invitation can open a form through a link. Answering within the chat depends on the integrated mode.
Can it be on my website or in Revolution?
It can use a form or widget on your corporate website, a standalone page and the enabled Revolution app or web experience.
Does every survey produce a score?
No. It can collect feedback without an overall score or calculate one or several configured results.
How do dimensions, poles and assessments differ?
Dimensions produce results by topic; poles compare preferences between opposing ends; assessments calculate scores and pass criteria using defined rules.
What does Viviseven do?
It assists design, review and evidence-based analysis. It does not replace official formulas, publish or change scoring on its own. Response capture and calculation continue without AI.
Can I reward participation with points?
Yes, with configured Fidelización rules and a valid identity. Points are not the survey score and do not depend on giving positive feedback.
How do I share results?
Through dashboards, saved views, Excel or PDF, and authorized email, WhatsApp or scheduled distribution with a defined time zone and recipients.
Does every negative response create a case?
Not necessarily. Follow-up depends on rules, permissions and integration. The team reviews the finding and defines an action and owner.
Can it support wellbeing or profile instruments?
It can administer and calculate questionnaires approved by their owner. The software does not validate the instrument or replace professional interpretation.
Which Zencillo products can Encuestas integrate with?
With Fidelización, PQRS, Viviseven Agente Vendedor, Revolution and POS Mobile. Each relationship has a different role. The sales-agent connection is separate from AI-assisted analysis.
What do I need to purchase or enable?
During the demonstration we review your objective and define a proposal with the version, channels, integrations, AI and terms you need. Do not assume all modules must be purchased together.
Zencillo Encuestas
Request a demonstrationDiscover what you can learn about your customers and business
Let’s review your objective, touchpoints and the information you need to make decisions.